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Type: Safety
Subject: Awareness
Topic: Raise awareness of AMBER, an emergency broadcast service for the missing
Official Campaign Name: "AMBER Alert Awareness Campaign"
Sponsor Type: Federal Government Federal Government
Organization: Dept of Justice (DOJ)
Office:
Summary: The Justice Department announced today that broadcasters across the country have been asked to air Public Service Announcements (PSAs) for the AMBER Alert network, to honor the memory of Amber Hagerman and as part of the national awareness campaign for this valuable public safety resource. The PSAs have been distributed nationwide by the National Association of Broadcasters and feature John Walsh of America's Most Wanted and Ed Smart, father of Elizabeth Smart, who was abducted from her home in June 2002 and safely recovered nine months later.
Primary Target Demographic: General Population
Other Targets:
Timeliness: Active

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