Participate in the discussion - read and join our blog:

"The Accidental Government Marketer"

Additional Discussion Resources - Listservs:

• Georgetown University's Social marketing List Server. To subscribe, send an e-mail message to:
  LISTPROC@LISTPROC.GEORGETOWN.EDU
  In the body of the message write: subscribe SOC-MKTG (your name) and type your actual name in place of "your name".
• Fostering Sustainable Behavior, join here: www.cbsm.com/members/signon.lasso
• Risk Communication, join here: http://listserver.itd.umich.edu/cgi-bin/lyris.pl?enter=risk-com
• Public Communication of Science and Technology. To join, send the command "subscribe PCST-L firstname lastname" to listproc@cornell.edu
• Environmental Communication. Info to join here: http://www.esf.edu/ecn/ecnlist.htm
• Conservation Psychology: join here

Additional Discussion Resources - Blogs:

• On Social Marketing and Social Change
• Seth Godin's Blog
• Social Marketing in the News
• Stanford Social Innovation Review
• Health Behavior Blog