| |
|
Type |
Subject |
Topic |
Official Name |
Sponsor Type |
Agency |
Primary Target Demographic |
 |
|
Safety |
Auto Safety |
Speeding - Neighborhood Traffic Safety |
Keep Kids Alive Drive 25 |
 |
Keep Kids Alive Drive 25 |
Youth (General Ages 13-30)
Young Adults: Teenagers (Ages 13-19)
Young Adults: College Students
Young Adults: Ages 20-30
Senior Adults: Age 50+
Schools
Military & Families
Local Area
Homeowners
Healthcare Professionals
Government Employees
General Population
Families
Children: Tweens: Age 9–13
Children: Elementary (K-6)
Business: Small
Business: Large Corporations
Automobile Drivers
Adults: Parents
Adults
|
|
|
Safety |
Auto Safety |
Correct observance of Stop Signs |
STOP! TAKE 3 TO SEE® |
|
Keep Kids Alive Drive 25 |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Increase safety in highway work zones |
"Stay Alert" |
 |
Dept of Labor (DOL) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Increase awareness of blind spots when driving |
"No-Zone" / "Share the Road Safely" |
|
Dept of Transportation (DOT) |
Automobile Drivers
General Population
|
|
|
Safety |
Auto Safety |
Educate the public on the dangers of running red lights |
"Stop Red Light Running" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Prepare automobile owners for safe driving during the holidays |
"Check-in, Check-up, Check-out" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Inform the public of the dangers of driving too fast |
"Speed Shatters Life" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
General Population
|
|
|
Safety |
Auto Safety |
Educate workers on the dangers of drowsiness while driving |
"Wake Up and Get Some Sleep" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Specific Occupation
|
|
|
Safety |
Auto Safety |
Encourage proper safety belt usage |
"Buckle Up America!" |
|
Dept of Transportation (DOT) |
Government Employees
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Discourage drinking and driving |
"You Drink & Drive. You Lose." |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Inform the public of traffic safety information |
"Safe & Sober" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Create awareness of the dangers of driving through work zones |
"Get the Picture. Listen to the Signs." |
|
Dept of Transportation (DOT) |
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Educate drivers how to read road signs |
"Read Your Road" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Inform new drivers about work zone hazards |
"Turning Point" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Young Adults: College Students
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Auto Safety |
Through a large public display, inform drivers about the work zone dangers. |
"Enhancing Safety and Mobility in Work Zones" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Improve pedestrian safety |
"Everyone is a Pedestrian" |
|
Dept of Transportation (DOT) |
Automobile Drivers
General Population
|
|
|
Safety |
Auto Safety |
Focus public awareness on aggressive driving and the consequences. |
"Aggressive Driving Targeted Enforcement Campaign" |
 |
New York |
General Population
|
|
|
Safety |
Auto Safety |
Raising High School Seniors awareness of the dangers of drinking and driving. |
"Sober Graduation" |
|
California |
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Auto Safety |
Educate the public about the dangers of drinking and driving and to encourage and reward designated drivers. |
"Designated Driver Program" |
|
California |
General Population
|
|
|
Safety |
Auto Safety |
Increase seatbelt use in California. |
"Click It Or Ticket" |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Educate truckers and general public on traffic safety. |
Truck Enforcement Campaign |
|
California |
Automobile Drivers
Specific Occupation
|
|
|
Safety |
Auto Safety |
Alert consumers to beware of ads for internation driving permits |
Ads for International Drivers' Licenses or Permits Could Be a Dead End |
|
Federal Trade Commission (FTC) |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Promote the importance of having a valid registration for your car. |
"Put Texas in Your Corner" |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Promote awareness of the dangers of driving on flooded roads. |
Turn Around, Don't Drown |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Educating drivers on auto tire safety. |
Summer Safe Trip Campaign |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
State campaign to limit impaired driving during holidays. |
December is Drunk & Drugged Driving - 3D - Prevention Month |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Increase safety belt compliance among motorists. |
Remember. Or Be Remembered. |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Reduce the number of accidents on State Highway 76. |
Safe Driving on 76 is No Accident |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Effort to reduce accidents in California Highway work zones. |
Slow for the Cone Zone |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Educate drivers on safe driving in work zones. |
Work Zone Safety Campaign |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Promote awareness about drunk driving among Spring Break College students. |
Spring Break 2004 - "Save a Life" Campaign |
|
Texas |
Young Adults: College Students
|
|
|
Safety |
Auto Safety |
Promote automobile safety |
Air Bag and Seat Belt Safety Campaign |
|
National Transportation Safety Board |
General Population
|
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