| |
|
Type |
Subject |
Topic |
Official Name |
Sponsor Type |
Agency |
Primary Target Demographic |
 |
|
Safety |
Auto Safety |
Speeding - Neighborhood Traffic Safety |
Keep Kids Alive Drive 25 |
 |
Keep Kids Alive Drive 25 |
Youth (General Ages 13-30)
Young Adults: Teenagers (Ages 13-19)
Young Adults: College Students
Young Adults: Ages 20-30
Senior Adults: Age 50+
Schools
Military & Families
Local Area
Homeowners
Healthcare Professionals
Government Employees
General Population
Families
Children: Tweens: Age 9–13
Children: Elementary (K-6)
Business: Small
Business: Large Corporations
Automobile Drivers
Adults: Parents
Adults
|
|
|
Safety |
Auto Safety |
Correct observance of Stop Signs |
STOP! TAKE 3 TO SEE® |
|
Keep Kids Alive Drive 25 |
Automobile Drivers
|
|
|
Safety |
Fires |
Educate on Fire Safety for People 50-Plus |
Prevent Fire. Save Lifes. |
 |
Consumer Product Safety Commission (CPSC) |
Senior Adults: Age 50+
|
|
|
Safety |
Violence |
Inform the families of troops about domestic violence |
"Take a Stand Against Domestic Violence" |
|
Dept of Defense (DOD) |
Military & Families
|
|
|
Safety |
Mechanical |
Promote safety among DOE employees |
"Recognizing the Weak Moment in Time: a Safety Awareness Campaign" |
|
Dept of Energy (DOE) |
Specific Occupation
|
|
|
Safety |
Awareness |
Raise awareness of AMBER, an emergency broadcast service for the missing |
"AMBER Alert Awareness Campaign" |
|
Dept of Justice (DOJ) |
General Population
|
|
|
Safety |
Awareness |
Give hope to victims of crimes |
"Victims' Rights: Fulfill the Promise" |
|
Dept of Justice (DOJ) |
General Population
Youth: At-Risk
|
|
|
Safety |
Guns |
Inform people on the consequences of gun crimes |
"Gun Crimes Hit Home" |
|
Dept of Justice (DOJ) |
Adults
Adults: Parents
Families
|
|
|
Safety |
Violence |
Encourage citizens to report crimes |
"Step Up, Speak Up" |
|
Dept of Justice (DOJ) |
Youth: At-Risk
Youth (General Ages 13-30)
Adults
|
|
|
Safety |
Auto Safety |
Increase safety in highway work zones |
"Stay Alert" |
|
Dept of Labor (DOL) |
Adults
Automobile Drivers
|
|
|
Safety |
Seat Belts |
Encourage Federal employees to always wear seat belts |
"Every Belt - Every Ride" |
|
Dept of Labor (DOL) |
Government Employees
|
|
|
Safety |
Auto Safety |
Increase awareness of blind spots when driving |
"No-Zone" / "Share the Road Safely" |
|
Dept of Transportation (DOT) |
Automobile Drivers
General Population
|
|
|
Safety |
Auto Safety |
Educate the public on the dangers of running red lights |
"Stop Red Light Running" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Prepare automobile owners for safe driving during the holidays |
"Check-in, Check-up, Check-out" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Inform the public of the dangers of driving too fast |
"Speed Shatters Life" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
General Population
|
|
|
Safety |
Auto Safety |
Educate workers on the dangers of drowsiness while driving |
"Wake Up and Get Some Sleep" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Specific Occupation
|
|
|
Safety |
Auto Safety |
Encourage proper safety belt usage |
"Buckle Up America!" |
|
Dept of Transportation (DOT) |
Government Employees
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Discourage drinking and driving |
"You Drink & Drive. You Lose." |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Inform the public of traffic safety information |
"Safe & Sober" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Create awareness of the dangers of driving through work zones |
"Get the Picture. Listen to the Signs." |
|
Dept of Transportation (DOT) |
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Educate drivers how to read road signs |
"Read Your Road" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Adults
|
|
|
Safety |
Auto Safety |
Inform new drivers about work zone hazards |
"Turning Point" |
|
Dept of Transportation (DOT) |
Automobile Drivers
Young Adults: College Students
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Auto Safety |
Through a large public display, inform drivers about the work zone dangers. |
"Enhancing Safety and Mobility in Work Zones" |
|
Dept of Transportation (DOT) |
Adults
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Improve pedestrian safety |
"Everyone is a Pedestrian" |
|
Dept of Transportation (DOT) |
Automobile Drivers
General Population
|
|
|
Safety |
Seat Belts |
Encourage truck drivers to buckle their seat belts |
"Be Ready. Be Buckled" |
|
Dept of Transportation (DOT) |
Adults
Specific Occupation
|
|
|
Safety |
Infants |
Discourage putting babies in adult beds |
Hidden hazards of placing babies in adult beds campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
|
|
|
Safety |
Infants |
Educate parents on the dangers of soft bedding in playpens |
"Sleep Safe, Play Safe" |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
|
|
|
Safety |
Infants |
Educate parents on how to have their babies sleep safely |
"Sweet Dreams... Safe Sleep for Babies" |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
|
|
|
Safety |
Infants |
Inform parents about water safety for babies |
Water Safety Campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
|
|
|
Safety |
Mechanical |
Include informative warning labels on soda vending machines |
Soda Vending Machine Safety Campaign |
|
Consumer Product Safety Commission (CPSC) |
Schools
Business: Large Corporations
|
|
|
Safety |
Fires |
Encourage creating fire-safe environments and using appropriate fire detectors |
"Be Cool About Fire Safety" |
|
Consumer Product Safety Commission (CPSC) |
Adults
General Population
|
|
|
Safety |
Home |
Encourage consumers to throw out hazardous products |
"Recall Round-Up" |
|
Consumer Product Safety Commission (CPSC) |
General Population
|
|
|
Safety |
Home |
Promote electrical safety in homes |
"Inspect and Protect!" |
|
Consumer Product Safety Commission (CPSC) |
Homeowners
|
|
|
Safety |
Fires |
Increase the use of smoke detectors |
"For Pete's Sake" |
|
Consumer Product Safety Commission (CPSC) |
Adults
General Population
|
|
|
Safety |
Home |
Educate senior citizens on potential household hazards |
"Safety for Older Consumers" |
|
Consumer Product Safety Commission (CPSC) |
Senior Adults: Age 65+
|
|
|
Safety |
Home |
Educate on home insulation safety |
Home Insulation Safety Campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults
General Population
|
|
|
Safety |
Home |
Promote holiday safety |
"You'd Better Watch Out" |
|
Consumer Product Safety Commission (CPSC) |
Adults
Adults: Parents
Families
General Population
|
|
|
Safety |
Home |
Promote the safety of home canning |
Home Canning Safety Campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults
General Population
|
|
|
Safety |
Home |
Inform of the risks of window covering strangulation |
Window Covering Safety Campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
Families
|
|
|
Safety |
Home |
Promote safety from poisoning in homes |
Poison Prevention Week Campaign |
|
Consumer Product Safety Commission (CPSC) |
Adults: Parents
|
|
|
Safety |
Awareness |
Encourage consumers to read product labels |
"Read the Label First!" |
|
Environmental Protection Agency (EPA) |
General Population
|
|
|
Safety |
Home |
Educate hurricane victims on possible home hazards |
Hurricane Victim Outreach Campaign |
|
Environmental Protection Agency (EPA) |
General Population
|
|
|
Safety |
Schools |
Decrease occurance of chemical-related incidents in schools |
"SC3" |
|
Environmental Protection Agency (EPA) |
Schools
|
|
|
Safety |
Home |
Inform families on lead health hazards at home |
"Fight Lead Poisoning with a Healthy Diet" |
|
Environmental Protection Agency (EPA) |
Adults: Parents
Families
|
|
|
Safety |
Home |
Advise how to prevent lead poisoning during home construction |
"Keep It Clean" |
|
Environmental Protection Agency (EPA) |
Adults
Homeowners
|
|
|
Safety |
Home |
Educate Hispanics about pesticide safety |
Pesticide Safety Campaign |
|
Environmental Protection Agency (EPA) |
Minority: Hispanic
|
|
|
Safety |
Seat Belts |
Buckling up. Every trip. Every one. Every time. |
SEAT BELTS–FASTENATING!® |
|
Keep Kids Alive Drive 25 |
Schools
General Population
|
|
|
Safety |
Awareness |
Prevention of Brain Injury in clinical Settings |
Heads Up: Brain Injury in Your Practice Tool Kit |
|
Dept of Health and Human Services (HHS) |
Healthcare Professionals
|
|
|
Safety |
Awareness |
Preventing Falls in Senior Citizens |
A Toolkit to Prevent Senior Falls |
|
Dept of Health and Human Services (HHS) |
Senior Adults: Age 65+
|
|
|
Safety |
Recreation |
During the decade 1989-1998, more than 10,000 cases of diarrheal illness were reported as a result of outbreaks of recreational water illness in these venues in the United States. |
Healthy Swimming: When You Swim, Swim Healthy!
|
|
Dept of Health and Human Services (HHS) |
Adults: Parents
|
|
|
Safety |
Recreation |
Safe Boating; Part of CDC's National Center for Injury Prevention and Control's Safe Boating Week |
The 2006 North American Safe Boating Campaign!: Wear It! |
|
National Safe Boating Council |
General Population
|
|
|
Safety |
Violence |
Parents can help stop youth violence |
15+ Make Time to Listen...Take Time to Talk |
|
Dept of Health and Human Services (HHS) |
Adults: Parents
|
|
|
Safety |
Recreation |
Prevention of Concussions in High School Sports |
Heads Up: Concussion in High School Sports |
|
Dept of Health and Human Services (HHS) |
Schools
|
|
|
Safety |
Recreation |
Promoting the Importance of Wearing Life Jackets |
"Boat Smart from the Start. Wear Your Life Jacket." |
 |
Connecticut |
Adults
|
|
|
Safety |
Violence |
Promote Awareness of Teen Dating Violence |
"Teen Dating Violence Campaign" |
|
New York |
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Violence |
Promote Awareness about Domestic Violence |
"Domestic Violence It's Not a Game Campaign" |
|
New York |
Adults: Men
|
|
|
Safety |
Violence |
Promote Awareness about Domestic Violence |
"Domestic Violence: It's a Shame/Crime" |
|
New York |
Adults: Men
|
|
|
Safety |
Awareness |
Help locate and apprehend criminals in New York State |
"New York State's 100 Most Wanted Fugitives" Campaign |
|
New York |
General Population
|
|
|
Safety |
Auto Safety |
Focus public awareness on aggressive driving and the consequences. |
"Aggressive Driving Targeted Enforcement Campaign" |
|
New York |
General Population
|
|
|
Safety |
Auto Safety |
Raising High School Seniors awareness of the dangers of drinking and driving. |
"Sober Graduation" |
|
California |
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Auto Safety |
Educate the public about the dangers of drinking and driving and to encourage and reward designated drivers. |
"Designated Driver Program" |
|
California |
General Population
|
|
|
Safety |
Awareness |
Educate the public of California on Disaster Preparedness. |
"Be Smart, Be Responsible, Be Prepared. Be Ready!� |
|
California |
General Population
|
|
|
Safety |
Auto Safety |
Increase seatbelt use in California. |
"Click It Or Ticket" |
|
California |
Automobile Drivers
|
|
|
Safety |
Health |
Increase awareness of checking for licensure of Estheticians and Barbers. |
"Good Look" Safety Campaign |
|
California |
Adults
Specific Occupation
|
|
|
Safety |
Auto Safety |
Educate truckers and general public on traffic safety. |
Truck Enforcement Campaign |
|
California |
Automobile Drivers
Specific Occupation
|
|
|
Safety |
Violence |
Promote awareness about violence against women and its prevention. |
White Ribbon Campaign |
|
California |
Adults: Men
|
|
|
Safety |
Violence |
Fight workplace harassment of youths |
Youth@Work |
|
Equal Employment Opportunity Commission (EEOC) |
Young Adults: Teenagers (Ages 13-19)
|
|
|
Safety |
Auto Safety |
Alert consumers to beware of ads for internation driving permits |
Ads for International Drivers' Licenses or Permits Could Be a Dead End |
|
Federal Trade Commission (FTC) |
Automobile Drivers
|
|
|
Safety |
Health |
Caution consumers against anti-snoring products |
Can Anti-Snoring Claims Be Cause for Alarm? |
|
Federal Trade Commission (FTC) |
General Population
|
|
|
Safety |
Crime |
Inform crime victims of their rights |
Crime Victim? Know Your Rights. |
|
United States Postal Service (USPS) |
General Population
|
|
|
Safety |
Home |
Increase prevention of dog bite incidents |
National Dog Bite Awareness Week |
|
United States Postal Service (USPS) |
General Population
|
|
|
Safety |
Violence |
Prevent gang activity in at-risk states |
Anti-gang campaign |
|
Dept of Justice (DOJ) |
Local Area
Youth: At-Risk
|
|
|
Safety |
Awareness |
Raise awareness with those working with dangerous fertilizer agents |
Be Aware for America |
|
Dept of Justice (DOJ) |
Specific Occupation
|
|
|
Safety |
Awareness |
Ensure dangerous fertilizing agents are stored properly |
Be Secure For America |
|
Dept of Justice (DOJ) |
Business: Large Corporations
Business: Small
|
|
|
Safety |
Crime |
Prevent criminal misuse of fertilizer agents |
America’s Security Begins with You |
|
Dept of Justice (DOJ) |
General Population
|
|
|
Safety |
Awareness |
Prepare US citizens for terrorist attacks |
Ready.Gov |
|
Dept of Homeland Security (DHS) |
Business: Large Corporations
Business: Small
Children: Tweens: Age 9–13
General Population
Youth (General Ages 13-30)
|
|
|
Safety |
Crime |
Promote the Rewards for Justice Program in Pakistan |
Rewards For Justice Program Media Campaign |
|
Dept of State (DOS) |
Foreign Country
|
|
|
Safety |
Infants |
Spread awareness of potential home health hazards to children |
Healthy Homes for Healthy Kids Campaign |
|
Dept of Housing and Urban Development (HUD) |
Adults: Parents
Homeowners
|
|
|
Safety |
Awareness |
Promote summer safety of US Marine Corps servicemen |
101 Critical Days of Summer |
|
United States Marine Corps |
Military & Families
|
|
|
Safety |
Awareness |
Promote summer safety among servicemen |
24/7: Operation Summer Force Preservation |
|
United States Marine Corps |
Military & Families
|
|
|
Safety |
Auto Safety |
Promote the importance of having a valid registration for your car. |
"Put Texas in Your Corner" |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Promote awareness of the dangers of driving on flooded roads. |
Turn Around, Don't Drown |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Crime |
Educate consumers on car theft prevention. |
Watch Your Car Campaign |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Educating drivers on auto tire safety. |
Summer Safe Trip Campaign |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Violence |
Protect Elderly adults from abuse. |
Not Forgotten |
|
Texas |
General Population
|
|
|
Safety |
Auto Safety |
State campaign to limit impaired driving during holidays. |
December is Drunk & Drugged Driving - 3D - Prevention Month |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Increase safety belt compliance among motorists. |
Remember. Or Be Remembered. |
|
California |
Automobile Drivers
|
|
|
Safety |
Awareness |
Campaign designed to educate families and promote bicycle helmet use. |
California Bicycle Helmet Campaign |
|
California |
Adults: Parents
|
|
|
Safety |
Auto Safety |
Reduce the number of accidents on State Highway 76. |
Safe Driving on 76 is No Accident |
|
California |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Effort to reduce accidents in California Highway work zones. |
Slow for the Cone Zone |
|
California |
Automobile Drivers
|
|
|
Safety |
Violence |
Efffort to reduce children's exposure to crime in California. |
Safe from the Start Project |
|
California |
Adults
|
|
|
Safety |
Crime |
Elder & Dependent adult abuse media campaign |
"Face It. It's a Crime" |
|
California |
Families
|
|
|
Safety |
Auto Safety |
Educate drivers on safe driving in work zones. |
Work Zone Safety Campaign |
|
Texas |
Automobile Drivers
|
|
|
Safety |
Auto Safety |
Promote awareness about drunk driving among Spring Break College students. |
Spring Break 2004 - "Save a Life" Campaign |
|
Texas |
Young Adults: College Students
|
|
|
Safety |
Awareness |
Encourage hurricane awareness during the 2005 hurricane season |
Hurricane hunter campaign |
|
Dept of Commerce (DOC) |
General Population
|
|
|
Safety |
Awareness |
Warn the public of flood dangers |
Turn Around, Don't Drown |
|
Dept of Commerce (DOC) |
General Population
|
|
|
Safety |
Awareness |
Warn agains the dangers of riptide currents |
Break the Grip of the Rip |
|
Dept of Commerce (DOC) |
General Population
|
|
|
Safety |
Awareness |
Prepare Alaskans for dangerous winter weather |
Winter Weather Awareness Week |
|
Dept of Commerce (DOC) |
General Population
Local Area
|
|
|
Safety |
Auto Safety |
Promote automobile safety |
Air Bag and Seat Belt Safety Campaign |
|
National Transportation Safety Board |
General Population
|
|
|
Safety |
Awareness |
Encourage pet owners to prepare for emergencies |
Pet emergency campaign |
|
Dept of Homeland Security (DHS) |
General Population
|
|
|
Safety |
Awareness |
Prepare businesses for emergencies |
Ready Business Mentoring Initiative |
|
Dept of Homeland Security (DHS) |
Business: Small
|
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